Projects

Projects & Research 2012

M&A Integration Survey
Case Survey on Interbrand Ranked Companies

Projects & Research 2011

Marketing & Brand in M&A Survey
Case Studies on several Mergers

Projects & Research 2010

Integrative M&A Management Survey
Brand Survey

Kontakt

Universitätsstraße 15
A-6020 Innsbruck
+43 512 2070 36 34
request@sma-research.org
Xing
LinkedIn

SMA researchers attend Make Learn Conference 2013

Florian Bauer, Kurt Matzler and Daniel Degischer examined the role of organizational learning in M&A and presented their findings at the Make Learn Conference in Zadar, Croatia, last June. The ambivalent results indicate that task integration is learnable while integrating culture is not.

SMA researchers present four Articles at the EURAM 2013

Next to the presentation on speed of integration, on the field of tension between intuitive and deliberate decision-making as well as on brand and marketing relatedness effects in M&A, two SMA master graduates (Melanie Schiener und Marcella Rothermel) took the opportunity to bring up their M&A research results for discussion in Istanbul.